Working across PR, social media, digital PR and SEO we have the experts to create, tell and optimise clients’ stories across all channels. This means streamlining marketing budgets and building stronger brands than our clients’ competitors.

So you might not need a Leicester PR agency. Just call us in Nottingham on 01159 589 840 or email info@tankpr.co.uk.  Alternatively just head N/E of the Clock Tower for about 40 minutes in a car!

Here are two examples of Leicestershire businesses that we have helped:

Belvoir Castle

Challenge

The Duchess of Rutland wrote a beautiful book all about Capability Brown’s vision for Belvoir Castle estate, and Her Grace looked to Tank to launch it to the world.

Solution

Alongside a More4 documentary with Alan Titchmarsh, we secured extensive book reviews in national press. We also helped organise a prestigious launch at Christie’s in London, attended by VIPs like Liz Hurley.

Results

Favourable coverage was secured in the Daily Telegraph, Harper’s Bazaar, The Lady, the Bookseller, Country Life, and Britain, to name a few.

Tank positioned the book as a ‘must-buy’ Christmas gift, and helped attract visitors from across the country to enjoy Brown’s visionary landscapes at Belvoir Castle for themselves.

To buy the book, visit www.belvoircastle.com

Town & Country Pet Foods

Challenge

Town and Country Pet Foods makes the HiLife brand for cats and dogs with a penchant for the finer things in life. It wanted to lure fancy felines and pampered pooches away from other brands.

Solution

Tank set about getting coverage in consumer and trade press to raise its profile as a premium product. However, we reached a new pedigree with our HiLife cat and dog social media channels. Our facilitation and strategy to interact with customers on a more personal level has generated thousands of engagements, creating a pack of brand advocates.

Results

Social media channels have been a huge hit, with the highest interaction and engagement of any UK pet brand. We now talk to around 120,000 people per month which is one of the reasons HiLife was selected to work with a major player in the film industry on the new Snoopy & Charlie Brown: The Peanuts Movie.

Blog

Nobody cares what you think

May 20, 2019 | Tank PR

I was at my friend’s house in Leicester the other night, and he did what he does most frequently and best – destroying the relevance of (much of) the PR industry in seconds. He does this all the time, which is why I love him.

He was musing over digital content, citing some ad commentator’s piece on why business blogging and social media was pointless as ‘no one gives a shit what you think’. To some extent, I am inclined to agree.

I have worked in London, Nottingham and Leicester PR agencies, and a good deal of the commercial user-generated content I have ever read online makes me cringe. I would add that this was not our content! Simply rehashing someone else’s idea and presenting it as original thought, is not only damaging to brands, but it leaves you feeling as the reader (of the beginning at least) that someone has stolen valuable minutes of your life.

You can’t get too precious about this though, as original thought is hard to find. We’ve all been around for a long time now, and most of what we come up with, was probably the intellectual property of the druids or something. As many of us don’t prioritise reading the factually accurate big history or business books any more, we’re inevitably going to have to consume mis-quoted, out of context snippets from the strategic masters as expressed by some surveyor’s marketing team.

So to avoid that, good content should start with a few questions: Would someone beyond you be interested in this? Is it useful to someone beyond the Leicester PR agency issuing it for you? Does it entertain or inform someone? If you can tick one of these – then it’s most likely relevant for the audience.

Being a PR agency full of journalists and publicists, we talk to clients about story-led content. This is the type of content that works best across today’s media in all its forms. In a nutshell, as a business in Leicester, you should ideally produce content that someone wants to read, share or if they are a journalist, blogger or social media gatekeeper, publish. Do all of this and even Google will like the content more, even without the links (as folk are starting to suggest ‘could’ be the future).

The bar for judging this? Could you tell the story to your mate in the pub? Perhaps Google’s next algorithm shifts will be named as such.

Back to my friend in Leicester then. Ironically, he read this in a blog, making the whole affair some kind of post-modern tragedy, where art (but in this case marketing) consumes itself.